In a move to deepen financial inclusion and empower underserved communities in rural and semi-urban India, a financial services company partnered with MindCraft to develop a scalable, digital-first financial marketplace. The client serves the emerging middle class and lower-income segments—particularly in Tier 3 and Tier 4 towns—by providing access to a broad range of investment products including mutual funds, insurance, and gold.
To address the challenges faced by these populations, such as limited access to traditional banking infrastructure and a lack of digital familiarity, the client envisioned a platform that could deliver financial products through both direct and agent-assisted channels. The goal was to enable secure, compliant, and frictionless onboarding, even in areas with constrained digital infrastructure.
MindCraft delivered a Progressive Web App (PWA) hosted on AWS, developed with an API-first approach for maximum flexibility and future scalability. The application allows customers to complete KYC online and purchase financial products seamlessly. It integrates with trusted third-party services such as NSDL (for KYC), Signz (for e-signature), and Augmont (for gold transactions), ensuring secure and compliant processing. The user experience is optimized for low bandwidth environments and mobile-first interactions, making it highly accessible to the target demographic.
By digitizing the customer acquisition process, reducing onboarding time, and creating an intuitive and localized platform, the solution has not only improved customer satisfaction but also enabled the client to extend its reach and grow revenue. The implementation marks a significant step forward in making formal financial services accessible to India’s financially excluded segments.
Seamless digital onboarding and online KYC, reducing acquisition time